You have definitely heard the story that Google has officially acquired AdMob, a mobile advertising company. So where are they heading after the acquisition. We sit down with Mike Kofi Okyere (@mobilemko) from Admob to talk about the direction of the company in Asia Pacific and what he will be expecting for the coming Echelon 2010 conference.
About Mike Kofi Okyere from AdMob: As Head of Performance Advertising, APAC for AdMob, one of the world’s largest and fastest growing mobile advertising networks, Mike is responsible for leading the team in identifying business and market challenges amidst collaboratively shaping solutions that drive strategic client initiatives and revenue growth. Prior to joining AdMob, Mike was Senior Technical Manager for Asia Pacific at Netbiscuits, one of the world’s leading B2B web software platform for the creation of mobile portals, within this role he led the portal conceptualization phase and managed the development life cycle for premium media companies and agencies.
Editor’s Note: We apologize in advance for the echo coming out of the recording, which has some impact on the sound quality.
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