David Lian (@davidlian), an old friend of TWIA, is one of the panelists for Echelon 2010 on the topic: “Social Media Marketing: What’s the Demand? Where’s the Supply?”. So we asked him to come on to our special interview series where he goes deeper in talking about how social media has transformed the PR and marketing industry as a whole and some general thoughts in how brands and companies should be thinking about before adopting a strategy in this ever-changing field.
About David Lian from Text 100: David Lian is the social media strategist, ASEAN & account director, Malaysia at Text 100, the world’s only global boutique PR consultancy. He is an ultra-geeky Chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes.
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